Case Study: Kohl's + Sephora drives Beauty Insider registrations with Newbridge Marketing Group's Mother's Day pop-up activation

Kohl's + Sephora drives $360K in sales with Newbridge Marketing Group

The customer Kohl's + Sephora engaged the vendor Newbridge Marketing Group to create a simultaneous, single-day pop-up activation across 26 Kohl's store locations. The challenge was to drive new registrations for the Sephora Beauty Insider loyalty program by creating an immersive experience for Mother's Day gift shoppers.

Newbridge Marketing Group developed the creative campaign and implemented a solution that included product sampling with curated gift bags, a complimentary beverage station, and on-site hand-engraving for personalization. The activation, staffed by trained brand ambassadors, successfully generated 1,300 new Beauty Insider registrations. It also drove significant commercial results, including $360,000 in total Sephora sales and 19,000 total engagements.

Kohl's + Sephora