Case Study: Broken Hill Tourist Park Streamlines Operations and Boosts Guest Engagement with NewBook

Broken Hill - Customer Case Study

Broken Hill Tourist Park turned to NewBook International, Inc. after looking for a better way to engage guests while reducing the time staff spent on repetitive administration. The park also needed help managing a complicated rate structure and maintaining rates and availability during busy periods, especially at its high-volume Yarra Valley property.

NewBook International, Inc. provided automation and guest engagement tools including paperless check-in, upgrade promotions, two-way SMS messaging, automated surveys, and revenue management/reporting features with IDeaS integration. The results included faster arrival processing, improved operational efficiency, better handling of demand and pricing, stronger guest feedback collection, and new revenue opportunities, such as identifying top-performing sites and cabins and using survey insights to justify a new container pool.

Broken Hill Tourist Park

Michael McIvor

Operations Manager