Case Study: Apple Apartments boosts occupancy and ADR with NewBook

Apple Apartments - Customer Case Study

Apple Apartments, a serviced apartment operator in the UK, was looking for a more efficient way to manage bookings, payments, reporting, and guest communication. By switching to NewBook International, Inc.’s NewBook system, they aimed to reduce admin time, avoid over-bookings, and improve overall operational efficiency.

Using NewBook International, Inc.’s automated booking and channel-connected platform, Apple Apartments streamlined amendments and cancellations, improved yield management, and strengthened guest communication. The results included fewer over-bookings, less lost business from turnaways, an increase in ADR of £10 in the first six months, and modest occupancy growth across several locations.

Apple Apartments

Jermaine Weekes

Director of Operations