Case Study: Fruition Chocolate Works boosts Klaviyo revenue with Newbird

Fruition Chocolate Works boosts Klaviyo revenue by 40.18% with Newbird

Fruition Chocolate Works, an award-winning craft chocolate maker, needed to boost its direct-to-consumer revenue and improve email marketing effectiveness in a competitive market. They partnered with the digital agency Newbird to optimize their strategy using the Klaviyo platform.

Newbird implemented a comprehensive email marketing solution for Fruition Chocolate Works, including automated behavioral flows, audience segmentation, and A/B tested campaigns. This strategy drove a 40.18% increase in Klaviyo-attributed revenue over six months. Campaign open rates reached 45.01%, which is 80% above the industry average, while flow-based emails achieved a 55.37% open rate. These results significantly outperformed industry benchmarks, demonstrating the measurable impact of Newbird's approach.

Fruition Chocolate Works