Case Study: Sauga Fishing Village revives its heritage brand with Neway

Sauga Fishing Village wins 3 awards for rebranding with Neway

Sauga Fishing Village, a small Estonian village with a deep-rooted fishing heritage, sought to breathe new life into its culture and promote its sustainable tourism offerings. The challenge was to develop a brand identity that honored its traditions while appealing to modern travelers. They partnered with the vendor Neway for a comprehensive branding and digital solution.

Neway developed a new brand strategy and identity, which included a nostalgic logo featuring an illustrated captain, custom linocut illustrations, and a warm, earthy color palette. This was complemented by a new website design and development. The solution successfully encapsulated the village's rustic charm, resulting in a Silver award for Brand Identity and a Bronze for Corporate Illustration. The rebrand helped position Sauga as a destination for authentic, sustainable experiences.

Sauga Fishing Village