Case Study: Kristin Lätt redefines her personal brand with Neway

Kristin Lätt becomes the highest rated female disc golfer of all time with Neway

Kristin Lätt, a two-time Disc Golf World Champion, wanted to create a tangible and visible personal brand that captured her journey and passion for the sport. She partnered with the vendor Neway to develop a cohesive brand identity and strategy that would make her essence visible to her audience.

Neway developed a complete visual identity for Kristin Lätt, built around symbolic elements like the heron and lotus flower to represent her story of rebirth and brilliance. The solution included brand strategy, a custom logo, art direction, and a new website. The rebranding successfully translated Kristin's personal narrative into a compelling and authentic brand, which was recognized with a nomination for Web Design.

Kristin Lätt