Case Study: WebCom builds DV360 expertise with Newage corporate training

WebCom trains 15 specialists in DV360 with Newage

The customer, WebCom, a large advertising agency in Kazakhstan, sought to expand its expertise with Google Marketing Platform tools, specifically Display & Video 360. They wanted to train both their technical specialists and client-facing employees on the platform's advanced capabilities and latest features to better serve their own clients. The vendor, Newage, was tasked with providing this comprehensive training.

Newage developed and delivered a customized six-lecture online course for WebCom, which included both theoretical overviews and hands-on practical workshops. The training was conducted by Newage's certified experts, including its CEO and senior media specialists. As a result, approximately 15 WebCom employees gained deep, practical knowledge of DV360, enabling technical staff to pursue certification and client-facing staff to more effectively explain the product. The training also led to a planned joint advertising campaign using DV360 for a mutual client.

WebCom