Case Study: Tickets Travel Network reduces CPA by 15% with Newage and Search Ads 360

Tickets Travel Network cuts CPA by 15% with Newage

Tickets Travel Network, a leading travel company, wanted to improve its return on marketing investment by reducing its cost per conversion for its online advertising. The digital advertising agency newage. was tasked with finding and testing a tool to achieve this specific cost reduction goal.

newage. implemented Search Ads 360, a product from the Google Marketing Platform, to automate the optimization of the client's search campaigns. By switching to a target cost per acquisition (tCPA) bidding strategy, they reduced the cost per conversion by 15%, from 11 points to 9.3 points. This also led to more valuable conversions with a higher average revenue, allowing the client to optimize its overall marketing budget while improving performance.

Tickets Travel Network