Case Study: ROCKET Improves iOS Conversion Tracking with newage.

ROCKET finds 4x more Android conversions with Newage

The customer, ROCKET, faced a challenge tracking iOS conversions for their mobile app display campaigns in Cyprus using the Firebase platform. Their digital advertising agency, newage., identified that Firebase was failing to report these conversions, which technical support incorrectly attributed to a lack of iPhone users in the region.

newage. implemented a solution by integrating the Adjust mobile attribution platform alongside Firebase. They conducted a comparative experiment across multiple campaigns, which revealed that Firebase was only capturing a third of the iOS conversions tracked by Adjust. This data disparity allowed newage. to conclusively identify Firebase as the source of the problem and recommend using alternative tracking systems to their client for a complete and accurate picture of campaign performance.

ROCKET