Case Study: Prom boosts conversions with newage’s media campaign analytics

Prom boosts conversions 12% with Newage display campaigns

Prom, a large marketplace, sought to understand the impact of its substantial media advertising budget on its performance marketing channels. The digital advertising agency newage. was tasked with evaluating how display advertising campaigns influenced user behavior and conversions across other traffic sources, using tools like Google Campaign Manager for analysis.

newage. implemented a comprehensive analytics system using Google Campaign Manager tags to track post-view and cross-device conversions. This allowed them to compare the behavior of users who saw the ads against those who did not. The agency found that users who saw the display advertising were 12% more likely to convert. The solution also revealed a positive impact on specific channels: direct and email saw the most growth, paid search experienced a lower cost-per-click and higher conversion rate, and overall site traffic increased. newage. successfully demonstrated the significant, measurable impact of media campaigns on performance tools for Prom.

Prom