Case Study: OLX achieves stronger brand awareness and better funnel performance with newage.

OLX boosts OLX Delivery orders nearly 6x with Newage

OLX, a leading online classifieds marketplace, faced the challenge of building brand awareness and warming up a cold audience to fill the top of its sales funnel. They needed an analytics system to objectively measure the impact of their brand campaigns, which could not be evaluated by simple post-click data. To address this, they partnered with the digital advertising agency newage.

newage implemented a comprehensive analysis system for display advertising, utilizing tools from the Google Marketing Platform including Google Analytics 360 and Campaign Manager 360. This allowed them to track post-view and cross-device user behavior to measure the true impact of brand awareness ads. The results were significant; in one campaign for the OLX Delivery service, users who saw the ads were nearly six times more likely to use the service and four times more likely to complete an order. Another campaign saw a 2.5x increase in visits to a target section and a 5x increase in replies to ads, successfully smoothing out seasonal fluctuations for the client.

OLX