Case Study: OLX boosts brand awareness and campaign effectiveness with newage and Google Marketing Platform

OLX boosts campaign effectiveness by 30–40% with Newage

OLX, a major global classified ads platform operating in 13 countries, faced the challenge of expanding its brand awareness and creating long-term consumer demand across its diverse service categories, rather than just focusing on direct conversions. To address this, they partnered with the digital advertising agency newage., which leveraged the Google Marketing Platform ecosystem for a more sophisticated, data-driven approach to brand advertising.

The solution implemented by newage. centered on using Campaign Manager and Google Analytics 360 for deep data collection and analysis, including post-view conversions and cross-channel attribution. This was enhanced by custom reports and a unified Looker Studio dashboard for real-time insights. This comprehensive strategy allowed newage. to optimize media planning and frequency, leading to a 30-40% increase in campaign effectiveness week-to-week and providing OLX with measurable insights into how its brand awareness ads directly influenced user behavior and conversions.

OLX