Case Study: NG Phaselis Resort Hotel boosts off-season bookings and traffic with newage’s DV360 campaign

NG Phaselis Resort Hotel drives 800+ reservation-page visits in January with Newage

The NG Phaselis Resort Hotel faced the challenge of promoting advance room bookings and increasing website traffic during the off-season period of January, when tourist demand for beach destinations in Turkey is traditionally very low. The digital advertising agency newage. was tasked with overcoming this seasonal challenge and attracting interested users from several target European countries.

newage. implemented a campaign using Google's Display & Video 360 (DV360) tool, utilizing sophisticated audience segmentation and optimization strategies. The results were highly successful, driving over 800 users to the reservation page in January alone, which was more than the total from the previous two months combined. The campaign also significantly grew the hotel's remarketing audiences and achieved a lower cost per acquisition (CPA).

NG Phaselis Resort Hotel