Case Study: National Book Platform boosts purchases with Newage’s Google Studio-powered personalized ads

National Book Platform boosts purchases 7.6x with Newage

The customer, a national book platform, wanted to increase site traffic and transactions, particularly for English-language books, and attract new customers. The challenge was to create a large-scale personalized ad campaign that would show non-repeating creatives for 20 days without overburdening their design team. The vendor, Newage, used Google Marketing Platform tools, including Display & Video 360 and Google Studio, to address this.

Newage implemented a solution using Google Studio to automate the creation of personalized ads that changed daily based on audience segments and gender. This approach generated 3.1 million views with 61% viewability at a low cost. The campaign delivered a 9 times higher conversion rate and 7.6 times more purchases than the client's parallel Google Ads campaign, with a 5 times lower cost per purchase.