Case Study: MAUDAU boosts Valentine’s Day promotion with newage creative advertising

MAUDAU launches 6- and 15-second holiday creatives with Newage

The customer, MAUDAU, a large Ukrainian online FMCG store, approached the vendor, Newage, with the challenge of creating a compelling digital advertising campaign for a Valentine's Day promotion on alcoholic beverages. The task required developing creatives that effectively communicated the discount offer while adhering to strict Ukrainian regulations for alcohol advertising.

Newage designed a series of video and static creatives based on a purchased vector image, which they edited and animated. They altered the color scheme to match the client's brand, embedded the key messages, and added a neon effect to improve contrast and visual appeal. The solution successfully delivered the offer and introduced the brand to viewers before the ad could be skipped. As a result, MAUDAU was satisfied with the output and subsequently engaged Newage for other projects.

MAUDAU