Case Study: MAUDAU boosts brand awareness and traffic with Newage

MAUDAU boosts direct traffic 24% with Newage

MAUDAU, an online marketplace for essential items, faced a challenge in understanding how its brand awareness advertising on YouTube indirectly supported sales and traffic. The customer, working with the vendor newage., needed to quantify the impact of these media campaigns, especially after a pause in advertising led to a significant drop in brand awareness and direct traffic.

The solution implemented by newage. involved using Google's Campaign Manager for comprehensive post-view and cross-device analysis to track user behavior even without ad clicks. This data was used for real-time optimization of frequency, cost, and audience targeting. As a result, newage. helped MAUDAU confirm that media campaigns increased direct traffic by 24% and PPC brand traffic by 32%, while also recovering a 6% drop in brand awareness and achieving a record 238% more conversions from the ad-exposed audience.

MAUDAU