Case Study: Kyivstar achieves higher conversion rates with Newage’s DMP-driven targeting

Kyivstar boosts conversion rate 4x with Newage

Kyivstar, a major telecommunications provider, wanted to enhance the precision of its digital advertising campaigns. The challenge was to move beyond broad demographic targeting and instead reach users who were actively demonstrating interest in specific products and services. Partnering with the digital advertising agency Newage, they utilized Kyivstar's own Data Management Platform (DMP) to achieve this goal.

Newage implemented a solution using Kyivstar's DMP to build hyper-targeted audiences based on real user behavior, including mobile app usage, website visits, geolocation data, and interactions with branded SMS. This allowed for highly precise targeting of users already interested in relevant categories. The campaign delivered outstanding results: for a top-of-funnel MOTO campaign, Newage achieved a conversion rate four times higher than traditional methods with an 8% lower cost-per-acquisition. In an AGRO campaign, the DMP-driven audience achieved a 0.47% conversion rate, nearly double that of standard segments, proving the effectiveness of the data-driven approach.

Kyivstar