Case Study: Jägermeister reduces CPM by 35% with newage. Q5 advertising strategy

Jägermeister reduces CPM by 35% with Newage in Q5

Jägermeister, a well-known spirits brand, approached the digital advertising agency newage. with a challenge. During the highly competitive pre-holiday period (Q4), their campaign was running at high intensity, leading to rising CPM costs and a risk of ad oversaturation. Their goal was to find a way to expand their reach and outpace competitors without further increasing costs or frequency.

The solution implemented by newage. was to strategically extend the campaign into the post-holiday period, known as Q5. They developed a flexible, multi-channel media plan utilizing platforms like DV360 and Meta Ads with formats including video sequences and shorts. This approach by newage. allowed Jägermeister to capitalize on significantly lower competition, which resulted in a 35% reduction in CPM on Meta and improved cost efficiency across all key channels while effectively maintaining engagement with a young, digital audience.

Jägermeister