Case Study: European Digital Agency achieves accurate eCommerce analytics with newage.'s code-based implementation

European Digital Agency boosts eCommerce tracking accuracy with Newage

The European Digital Agency, a digital agency, faced challenges with inaccurate and incomplete eCommerce analytics data from their Google Tag Manager and Google Analytics 4 setup, which led to unreliable reporting and flawed campaign optimization. The vendor, Newage, was engaged to implement a structured, code-based eCommerce tracking solution to gain accurate data and align analytics with real business outcomes.

Newage implemented a robust, code-based eCommerce tracking system directly in the website's codebase, using a detailed technical specification as a foundation. This approach significantly increased data accuracy by eliminating frontend dependencies and GTM configuration errors. The solution provided the client with reliable, full-funnel control, enabling accurate calculation of key metrics like ROAS and CPA for improved decision-making and scalable growth.