Case Study: Boxmode reduces user acquisition costs with Newage

Boxmode reduces cost per conversion with Newage in a 2-month campaign

The customer, Boxmode, is a startup providing a website building platform. Their challenge was to reduce the cost of acquiring paying users for their platform in foreign markets. The vendor, newage, a digital advertising agency, was engaged to optimize their existing digital promotion.

newage implemented a solution that involved a comprehensive analysis of display ads. They cleaned up overpriced activities like expensive keywords and geotargeting, ran A/B tests on campaigns, and utilized lookalike audiences. As a result, they successfully reduced the cost per conversion to the client's desired target level.

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