Case Study: Bayadera Group Boosts Jägermeister Online Sales with newage Performance Campaigns

Bayadera Group boosts Jägermeister purchases 2650% with Newage

Bayadera Group, a major European alcohol holding, faced the challenge of shifting its marketing strategy for Jägermeister in Ukraine following the 2022 invasion, as traditional brand awareness campaigns became irrelevant. The client tasked its digital advertising agency, newage., with a new goal: to drive a 300% increase in online sales for its newly created e-commerce store and to optimize existing performance campaigns.

newage. implemented a six-month conversion campaign utilizing Google Ads, including Search advertising and Performance Max formats, as well as banner ads on Facebook and Instagram. They integrated Search Ads 360 for enhanced search effectiveness and continuously optimized strategies amidst challenges like blackouts and advertising restrictions. The results were exceptional, with purchases increasing by 2650% and the cost per acquisition for purchases decreasing by 79%. The agency also achieved an average ROAS higher than 100%, significantly exceeding the client's sales growth goal.

Bayadera Group