Case Study: a large bank in Kazakhstan streamlines cross-platform marketing analytics with Newage and Google Analytics 4

a large bank in Kazakhstan unifies CRM, site and app analytics with Newage GA4

A large bank in Kazakhstan faced challenges with fragmented and duplicated user analytics across its offline branches, website, and mobile applications. This disjointed data prevented a unified view of the customer journey. The bank engaged vendor Newage to implement a solution using Google Analytics 4 to streamline its marketing analytics and establish end-to-end, cross-platform tracking.

Newage integrated Google Analytics 4 with the bank's CRM, Universal Analytics, and Firebase using Google Tag Manager. This created a single analytics platform that linked cross-device conversions, allowing the bank to see actual user counts and track paths to conversion. While a full measurement of value was pending deeper CRM integration, the bank received a fully configured GA4 system and a roadmap from Newage for future optimization.