Case Study: Soho Juice Co achieves global export growth with Newable

Soho Juice Co - Customer Case Study

Soho Juice Co, a London-based drinks firm, faced the challenge of expanding their business internationally after successfully launching their non-carbonated mixers in the UK. To support their growth, they sought assistance from Newable, a delivery partner for the Department for International Trade. Newable provided an International Trade Adviser to help them navigate the complexities of exporting.

Newable's adviser researched key markets and connected Soho Juice Co with vital workshops and contacts. This support directly led to their first export win with a distributor in Sweden. As a result, Swedish sales represented 18% of total sales in the first year, and further expansion increased total export sales by 60%. With Newable's guidance, Soho Juice Co successfully expanded its global reach.

Soho Juice Co

Johnny Barnes

General Manager