Case Study: Viacom18 achieves 400% subscriber growth with TO THE NEW's YouTube content management solution

Viacom18 grows subscribers 400% with TO THE NEW

The customer, Viacom18, a major Indian entertainment network, faced the challenge of optimizing and monetizing its extensive YouTube content across eight channels in seven languages. They partnered with the vendor TO THE NEW for managed OTT solutions and services to improve user experience, increase subscribers, and enhance content discoverability.

TO THE NEW implemented a comprehensive solution that included content packaging, digital asset creation, and playlist optimization. The vendor managed the seamless publishing, packaging, and monetization of over 300 videos daily. This resulted in a 400% subscriber growth over seven years and generated over 25% cost savings on the claim management process for Viacom18.

Viacom18