Case Study: Viacom18 achieves stronger YouTube monetization and content operations with TO THE NEW

Viacom18 boosts YouTube subscriber growth 400% with TO THE NEW

Viacom18, one of India's leading entertainment networks, sought to strengthen its digital content operations and monetization strategy across YouTube. Their challenge involved scaling audience engagement, improving content discoverability, and establishing efficient, high-volume publishing workflows across multiple channels and languages. To address this, they partnered with vendor TO THE NEW for a comprehensive content operations solution.

TO THE NEW implemented a scalable framework that included content packaging, metadata optimization, and 24x7 publishing workflows. This solution enabled Viacom18 to publish over 300 videos daily across 8 channels in 7 languages, achieving a 400% subscriber growth over seven years. The vendor's efforts also resulted in a 25% cost savings on claim management and a consistent 35-minute turnaround time for publishing primetime content.

Viacom18