Case Study: Tabcorp achieves personalized customer experiences at scale with TO THE NEW and Adobe Experience Cloud

Tabcorp powers personalized engagement across millions of interactions with TO THE NEW

TO THE NEW partnered with Tabcorp, Australia's largest wagering and gaming company, to address its challenge of modernizing a complex digital ecosystem. The client needed to deliver personalized, data-driven experiences at scale to millions of users while ensuring platform stability and faster time-to-market for new campaigns and features.

The solution by TO THE NEW involved implementing Adobe Experience Cloud, including AEM as a headless CMS, Adobe Target, and Adobe Journey Optimizer, alongside building cross-platform mobile apps with Flutter. This modernized, cloud-native approach enabled real-time personalization, unified customer data, and scalable infrastructure. The results included improved customer engagement, reduced time-to-market, increased application stability during peak loads, and enhanced data-driven decision-making for Tabcorp.

Tabcorp