Case Study: Sony LIV achieves faster, more reliable OTT streaming with TO THE NEW

Sony Liv improves OTT playback by 30% with TO THE NEW

Sony LIV, a premium OTT platform, needed to strengthen its streaming service to support rising viewership, particularly for high-concurrency live sports events. Their strategic objectives included optimizing video quality, ensuring cross-platform performance, accelerating ad monetization, and improving release velocity. They partnered with TO THE NEW to address these challenges.

TO THE NEW conducted a comprehensive audit and implemented a multi-phase transformation. The solution involved modernizing the video player across web and Smart TV platforms, engineering for resilience during major events, building a proprietary analytics platform, and integrating an advanced advertising stack. This resulted in a 20% reduction in playback failures, a 30% improvement in video start time, support for millions of concurrent users, and the enablement of over 15 new ad formats for improved monetization.

Sony Liv