Case Study: Sky Racing World expands digital reach and engages 50,000+ users with TO THE NEW's OTT platform

Sky Racing World reaches 150,000 downloads in 18 months with TO THE NEW

TO THE NEW partnered with Sky Racing World, a supplier of online horse racing content, to address the challenge of expanding their user base. The customer needed to build a digital presence and cater to a younger generation by providing its live and on-demand racing content on an OTT platform accessible via numerous media devices.

TO THE NEW designed and developed a comprehensive OTT platform called Sky Racing Active with a custom CMS and a personalized recommendation engine. The solution included applications for iOS, Android, Apple TV, and other Smart TVs. This initiative helped Sky Racing World build its digital brand and was highly successful, resulting in 150,000 downloads and catering to over 50,000 active users within 18 months.

Sky Racing World