Case Study: Siprocal achieves zero-downtime cloud migration with TO THE NEW

Siprocal migrates 2 petabytes to AWS with TO THE NEW

Siprocal (formerly Column6), a next-generation advertising platform, partnered with TO THE NEW to migrate its entire on-premise infrastructure to Amazon Web Services (AWS). The challenge was to accomplish this complex migration, which included critical ETL systems and diverse databases, with zero downtime while enhancing security and optimizing costs.

TO THE NEW implemented a hybrid AWS migration strategy, treating the cloud as a parallel data center to ensure flexibility and resilience. The solution included establishing a secure multi-account environment, automating pipelines, and leveraging AWS services for monitoring and compliance. As a result, TO THE NEW successfully migrated 2 petabytes of data without any downtime or loss, transitioned 100% of traffic to AWS, modernized the infrastructure, and optimized cloud costs.

Siprocal (formerly Column6)