Case Study: Majid Al Futtaim achieves AI-driven campaign management with TO THE NEW

Majid Al Futtaim boosts campaign effectiveness 68% with TO THE NEW

Majid Al Futtaim, a leading lifestyle and retail enterprise, sought to strengthen customer engagement and improve data-driven campaign management across its diverse business units. The company partnered with vendor TO THE NEW to consolidate its customer data, strengthen campaign governance, and enable more intelligent audience segmentation and personalization.

TO THE NEW implemented a centralized Customer 360 platform with AI-driven campaign management capabilities. This solution integrated data from multiple sources, enabled real-time campaigns, and provided centralized dashboards for monitoring. The results included a 68% uplift in campaign effectiveness, an 8% improvement in transaction conversion rates, and the processing of over 100 million customer records daily.

Majid Al Futtaim