Case Study: K+ achieves better OTT user experience and monetization with TO THE NEW

K+ enables in-app monetization across Android and iOS with TO THE NEW

K+, a premium pay-TV brand in Vietnam, faced the challenge of modernizing its OTT platform to deliver a consistent viewing experience across mobile, web, and set-top boxes while meeting rising user expectations and improving monetization. To address this, K+ partnered with vendor TO THE NEW to upgrade its entire OTT ecosystem, aiming to improve performance, user engagement, and platform scalability.

TO THE NEW implemented a comprehensive solution featuring a redesigned frontend, improved playback performance, enhanced analytics, and integrated in-app purchase capabilities. This resulted in measurable improvements, including enabled in-app monetization, improved user engagement, increased visibility into user behavior, and a more consistent experience across all devices.

K+