Case Study: K+ achieves a modern, secure OTT platform with TO THE NEW

K+ delivers 170+ SD channels across a rebuilt OTT platform with TO THE NEW

The customer, K+, one of the largest broadcasters in Vietnam, faced challenges with operational inefficiencies, frequent outages, and a need for a more intuitive user experience on its OTT platform. TO THE NEW was engaged to redesign and redevelop the entire OTT platform frontend across multiple devices.

TO THE NEW implemented a comprehensive solution, overhauling the platform for Android, iOS, Web, and set-top boxes while integrating real-time analytics and in-app purchase capabilities. The results included a more secure platform, new revenue streams from in-app purchases, and a superior, engaging customer experience that enhanced user engagement.

K+