Case Study: Idanim achieves scalable, personalized meditation streaming with TO THE NEW

Idanim powers 50K+ users with TO THE NEW

Idanim, India's first 100% free meditation platform, faced the challenge of scaling its content delivery and user management to serve its rapidly expanding global user base. Their objective was to build a high-performance, cost-efficient platform capable of handling millions of concurrent users while maintaining a free-access model. TO THE NEW was engaged to architect a solution on AWS.

TO THE NEW implemented a scalable, cloud-native platform using AWS managed services and Zoom API integration. The solution included automated media transcoding, optimized content delivery via CloudFront, a content management system, and personalized user features. This resulted in faster streaming, lower operational costs, and higher user adoption, successfully supporting over 50,000 active users for Idanim.

Idanim