TO THE NEW
94 Case Studies
A TO THE NEW Case Study
Hilti, a global construction equipment company, sought to maximize brand awareness and audience engagement across the APAC region while driving online sales and generating high-quality leads. To address this challenge, they partnered with digital marketing vendor TO THE NEW for a comprehensive strategy encompassing social media, paid media, and analytics.
TO THE NEW implemented an end-to-end digital solution, executing over 400 targeted campaigns across numerous platforms and creating localized content for nine APAC markets. The vendor also developed a custom lead-scoring dashboard to optimize the pipeline. This strategy delivered significant results for Hilti, including the generation of over 5,500 leads, 1 million CHF in online revenue, a 212% increase in social media engagement, and a 675% rise in website traffic from paid media.