Case Study: Hark Audio achieves faster clip discovery and richer metadata with TO THE NEW's GenAI video generation solution

Hark Audio cuts manual listening time with TO THE NEW

Hark Audio, a U.S.-based media company specializing in curated podcast discovery, partnered with TO THE NEW to scale its editorial operations. The challenge was that editors were spending hours manually scanning long-form podcast audio to identify relevant moments, which was a time-consuming process that hindered growth and increased operational costs.

TO THE NEW designed and deployed a GenAI-powered editorial assistant for Hark Audio. The solution used proprietary machine learning and generative AI models to automate the discovery of clip-worthy segments, refine their boundaries, and generate standardized metadata. This resulted in faster clip discovery, higher editorial throughput, reduced manual listening time, and optimized operational costs for the client.

Hark Audio