Case Study: Cooler Screens achieves faster AI issue resolution and improved digital experience with TO THE NEW

Cooler Screens improves 24x7 digital screen accuracy with TO THE NEW

TO THE NEW partnered with Cooler Screens, the world's largest in-store digital retail media platform, to address challenges in maintaining the accuracy and health of their digital cooler screens. The customer needed to detect and fix pervasive hardware and software issues to enhance the digital experience for its users and ensure overall product health.

TO THE NEW developed a dedicated product support function to identify and resolve bugs and to train the AI framework powering the screens. The solution included implementing regular health checks, performing manual audits to rectify AI performance, and ensuring 24x7 management. This provided Cooler Screens with faster issue resolution, improved AI performance, streamlined content accuracy, and an optimized digital experience for shoppers.

Cooler Screens