Case Study: Carl Zeiss Meditec AG achieves 1,250+ leads and 18M+ impressions with TO THE NEW

Carl Zeiss Meditec AG generates 1,250+ leads and 18M+ impressions with TO THE NEW

Carl Zeiss Meditec AG, a global medtech leader, aimed to amplify its brand awareness, increase qualified leads, and optimize campaign performance across multiple international markets. To meet this challenge, they partnered with vendor TO THE NEW for a multi-channel digital marketing engagement that leveraged Adobe Experience Manager and marketing automation.

TO THE NEW implemented a full-funnel, multi-channel strategy that included paid media campaigns, social media engagement, and the creation of dynamic landing pages. This solution successfully generated over 18 million impressions and more than 1,250 high-intent leads, significantly increasing global visibility and audience engagement for ZEISS.

Carl Zeiss Meditec AG