Case Study: a private equity firm improves lead quality and conversion rates with TO THE NEW's Salesforce Marketing Cloud (Pardot) solution

American Private Equity Firm boosts lead quality 100% with TO THE NEW

The client, an American private equity firm, sought to enhance its email marketing and lead management operations. TO THE NEW partnered with them to optimize email templates and refine lead scoring methodologies using Salesforce Marketing Cloud Account Engagement (Pardot), aiming to improve engagement metrics and lead quality for the sales team.

TO THE NEW implemented a comprehensive solution that included revamping responsive email templates, applying personalization strategies, and automating database hygiene tasks. By restructuring lead scoring and introducing grading, they significantly improved outcomes. The project resulted in a 100% improvement in lead quality, a 25% increase in email conversion rates, and a 50% decrease in MQL rejection rates for the client.