Case Study: Vesta Properties grows Alberta engagement with New Wave Marketing

Vesta Properties grows Instagram followers 14.9% in 5 months with New Wave

The customer, Vesta Properties, is a residential builder that had constructed over 4,000 homes but faced the challenge of launching two new communities in Alberta as an out-of-province company. They needed a local marketing agency to run a full-service digital program to grow their regional following and generate buyer interest. They engaged New Wave to handle this comprehensive campaign.

New Wave implemented a 12-month digital marketing campaign for Vesta Properties that included digital advertising, social media, SEO, and email marketing. The strategy utilized monthly content calendars across multiple platforms to build awareness and drive conversions for the community grand openings. As a result, Vesta Properties saw a 144.9% increase in Instagram followers over five months, successfully launched both communities, and established itself as a recognizable name in the Alberta market.

Vesta Properties