Case Study: The Malcolm Hotel elevates luxury hospitality marketing with New Wave content creation and brand film

The Malcolm Hotel elevates luxury hospitality content with New Wave and a seasonal content library for year-round marketing

The Malcolm Hotel needed a premium social media presence to stand out in the competitive Canadian mountain hospitality market. Their challenge was to sell the entire luxury resort experience and stop scrollers. New Wave Marketing was engaged for content creation, video production, social media, and photography.

New Wave implemented a destination-brand strategy, building a content system around key booking moments like mountain views and dining. Their solution included an always-on social calendar, premium photography, short-form video, and a cinematic hero brand film. As a result, The Malcolm Hotel now presents online with confident, elevated luxury, supported by a seasonal content library for year-round marketing.

The Malcolm Hotel