Case Study: Park2Go grows bookings and brand visibility with New Wave

Park2Go grows bookings and brand search over 3+ years with New Wave

Park2Go, an off-airport parking brand serving the Calgary and Edmonton international airports, needed to maintain its leading position in a competitive market. Their challenge was to ensure brand consistency across two cities, generate constant content, and convert travelers into bookings year-round. They partnered with the full-service agency New Wave to handle their content creation, video production, social media, digital advertising, SEM, and SEO.

New Wave implemented an integrated, always-on program for Park2Go. The solution included targeted Google and Meta ads, a recurring video and social content engine, city-specific creative, and a comprehensive SEO strategy. As a result, Park2Go became one of the fastest-growing airport parking brands in Western Canada, with booking volume, brand search, and social following all climbing month over month for over three years.

Park2Go