Case Study: P3 Sports Inc. unifies its hockey pathway brand with New Wave

P3 Sports Inc. builds 8 sub-brand identities with New Wave

P3 Sports Inc., a hockey development organization, faced a challenge where its complex athlete pathway and multiple programs were not cohesively represented by its brand or digital platform. The fragmented sub-brands and lack of a clear registration process hindered communication with athletes and parents. The vendor, New Wave, was engaged to address these issues through a comprehensive rebranding and web design project.

New Wave developed a unified master brand system for P3 Sports Inc., built around a core shield logo and the "Earn Everything" philosophy. This included creating eight distinct sub-brand identities and a completely redesigned website that clearly illustrated the development pathway. The solution featured a custom-built registration module to streamline sign-ups. As a result, P3 Sports Inc. now operates with a cohesive brand and a single digital home that effectively communicates its full program offering and high-performance standard.

P3 Sports Inc