Case Study: Meraki Dental achieves steady reach and consultation enquiries with New Wave’s always-on content engine

Meraki Dental boosts reach and engagement month over month with New Wave

Meraki Dental, a dental practice in Calgary, AB, faced the challenge of translating its warm, relationship-first in-clinic experience to its online presence. Their calm and premium energy was not coming across on Instagram and Facebook, and they needed a consistent content strategy to turn their reputation into a steady stream of new patient bookings. They engaged New Wave for content creation, video production, and social media services to build an always-on content engine.

New Wave implemented a repeatable monthly production system involving on-site shoot days to create patient-friendly explainer reels, behind-the-scenes content, and branded social posts. This solution was engineered to feel earned rather than salesy, effectively showcasing the practice's hospitality-grade environment. The result was a social presence that finally matched the in-clinic experience, leading to steady month-over-month growth in reach and engagement across Instagram and Facebook. The reels began driving real consultation enquiries, solidifying Meraki Dental as a reference point for premium dentistry in its area.

Meraki Dental