Case Study: Indigetech achieves a sovereign, enterprise-grade operational ERP brand and website with New Wave

Indigetech launches Tansi with New Wave, reaching 15,600+ workers and 10,600+ digital onboardings

Indigetech, an Indigenous-owned Canadian SaaS company, had a proven operational ERP platform called Tansi but lacked a distinct brand and website to compete with major players like SAP. They needed a credible identity that could simultaneously appeal to federal procurement, energy operators, municipalities, and Indigenous organizations. They engaged New Wave to address this challenge.

New Wave developed a complete brand identity from the ground up, featuring a custom geometric wordmark and an ownable color palette. They built a responsive marketing website architected around six operational outcomes and four key audience journeys, including a dedicated federal procurement page. The solution delivered a serious, enterprise-grade platform identity with clear proof points like managing over 15,600 workers, and enabled Indigetech to market expansions without rebuilding.

Indigetech