Case Study: Dr. Ryan Yau drives consultation enquiries with New Wave’s content creation and social media system

Dr. Ryan Yau grows real consultation enquiries with New Wave

Dr. Ryan Yau, MD, a leading ophthalmologist in Calgary, faced the challenge of having a social media presence that did not reflect his expertise. He needed a consistent content engine from New Wave to explain complex eye procedures in a trustworthy and engaging way to build awareness for his practice on Instagram and Facebook.

New Wave implemented a solution by treating Dr. Yau like a media brand, creating a repeatable system of monthly on-site shoots. This produced patient-friendly explainer reels, behind-the-scenes content, and myth-busting shorts, all wrapped in a premium visual identity. The outcome was a sharp increase in impressions, reach, and follower growth. Most importantly, the content drove real consultation enquiries, establishing Dr. Yau as the go-to voice for laser eye surgery in Calgary.

Dr. Ryan Yau, MD · Frcsc