Case Study: Cowboys Music Festival builds a legendary live content engine with New Wave

Cowboys Music Festival powers ten-night content engine with New Wave

The Cowboys Music Festival, a major live music event, faced the challenge of creating a high volume of real-time social content during its busy ten-night run to match its large-scale brand presence. They partnered with New Wave for a comprehensive content creation, video production, and social media solution to capture and quickly turn around cinematic footage.

New Wave embedded a multi-camera film crew at the festival to provide same-night edits for vertical reels, hero brand films, and an extensive photography library. This solution provided the festival with a cinematic content engine that powers its social feed year-round and helps drive future ticket sales, giving the brand a media presence as bold as the live experience.

Cowboys Music Festival