Case Study: Costa Vida Fresh Mexican Grill builds Calgary brand awareness and foot traffic with New Wave

Costa Vida Fresh Mexican Grill builds a Calgary brand in 12 months with New Wave

Costa Vida Fresh Mexican Grill, a fast-growing U.S. restaurant franchise, faced the challenge of launching its brand into the new Calgary market with zero existing awareness, customer base, or social presence. To drive foot traffic and app engagement from the ground up, they partnered with New Wave Marketing for a comprehensive digital marketing solution.

New Wave implemented a full-funnel, multi-channel program for Costa Vida that included SEO, website design, social media marketing, and digital advertising. This strategy successfully built significant brand recognition in Calgary from scratch. The results were so positive that Costa Vida signed a 12-month retainer with New Wave, achieving lifted foot traffic and social engagement that made the U.S. franchise a familiar name in its new Canadian market.

Costa Vida Fresh Mexican Grill