Case Study: Brooks Creek Ranch builds a luxury brand and booking website with New Wave

Brooks Creek Ranch launches with New Wave in 2018 and a full booking-ready luxury brand

Brooks Creek Ranch, a luxury resort located in the remote Canadian Rocky Mountains, needed to build awareness and drive bookings from a discerning audience for its new off-the-grid property. The challenge was to launch the brand from zero and reach this luxury market that doesn't book on impulse. New Wave was engaged to provide an integrated marketing solution.

New Wave developed a complete luxury brand identity and a booking-enabled website, supplemented by digital advertising and a social media program. The solution included SEO-tuned landing pages, print collateral, and signature video content. This multi-channel approach successfully launched the resort, making the remote property a discoverable and bookable destination for its target audience.

Brooks Creek Ranch