Case Study: Big T's BBQ grows brand awareness and locations with New Wave's rebrand and content strategy

Big T's BBQ expands to 6 locations with New Wave

Big T's BBQ, a Southern-style barbecue restaurant featured on 'You Gotta Eat Here,' faced the challenge of modernizing its brand while honoring its roots to grow awareness in Calgary's competitive food scene. They engaged New Wave for a comprehensive rebranding, logo design, and content creation service to build a new identity from the ground up.

New Wave implemented a full rebrand with a smoky, gritty New Orleans aesthetic, including a new logo system, in-store collateral, and an always-on social media content program. The solution led to a significant lift in social engagement and online reputation. As a measurable result, Big T's expanded from one location to six across Calgary and Airdrie and signed on for a continued retainer strategy with New Wave.

Big T's BBQ