Case Study: Bet99 drives event hype and regional engagement with New Wave content creation and video production

Bet99 powers a multi-city live event content series with New Wave

Bet99, a sports and entertainment brand, faced the challenge of generating hype and driving attendance for its packed slate of local events across Western Canada. They needed content to promote events beforehand, capture the energy live, and push recaps to promote future stops. They engaged New Wave for content creation, video production, and social media services.

New Wave embedded a production team at each event to film live and create immediate hype teasers, live-capture reels, and same-day recap edits. All content was styled in Bet99's brand system for a consistent, nationwide feel. The solution resulted in a Western Canadian event-content engine, a growing library of videos and social posts that kept the brand loud and live across the region, successfully driving attendance from one local event to the next.

Bet99